Email Broadcasts – InfluencerSoft

/Campaigns / Email Broadcasts

Content

Create and edit emails
Send Status
Sending mailing
Statistics by messages
Filter
Export

Broadcast is the basic tool of email marketing for interaction with active subscribers.

With Broadcasts you can:

Notify subscribers about webinars, events, or the start of any sales promotions
Notify subscribers about changes or updates on your company or services

This is a one-time email that goes to all selected subscribers at a specific date and time.

For instant email dispatches, follow the rules for mass-mailings of mail systems.

You can get to the Instant distribution subsection through the menu Campaigns => Broadcasts:

Create and edit emails

Unlike automatic emails that are sent to subscribers of a certain group, instant message recipients can be selected according to different criteria:

Sending by lists – The message will be sent to the selected subscriber lists specified in the CRM. You can choose a single list, several lists, or all subscribers. To send such a message, click the By Lists button.
Sending by activity – The message will be sent to subscribers according to the activity criteria from earlier emails: Opened, unopened, the email was clicked, the email was not clicked on the link from the previous email, etc. To send such a message, use the By Activity button.

To edit a message, click on its title in the Subject line of the message.

The Broadcast delivery form allows you to:

Create and edit instant messages
Export in .csv or excel format the subscribers for a specific email broadcast depending on the activity
Search for a specific email among those sent
Track the status of emails sent
View statistics for each email
Send a message that was previously paused

Send Status

The Progress column allows you to track the delivery status for each email.

It displays the following data:

How many emails went to subscribers
In which state the email was sent:

Green streak – Sent
Gray bar – No recipients
White bar – Paused or not yet sent

The message number (for communication with technical support in case of any problems).

Sending Paused Emails

There is a green button with a white triangle (the Play symbol) in the last column for sending a paused mailing. When you click on it, the saved message will be sent.

Statistics by messages

The basic statistics for each message are displayed directly in the table. These columns are Opened, Clicks, Unsubscribed, and Spam.

When you click on the statistics graph found in the last column of the table, the Instant Message Analytics form opens, allowing you to obtain detailed statistics of the specific email broadcast.

Filter

The filter allows you to select emails according to certain criteria.

The Message Number field allows you to select a specific email by number (the number must be entered in its entirety).

The Message subject field allows you to select emails that have a specific text in the header (you can enter the full text of the header, then one email will be selected, or a portion of the text and all messages with the same portion in its title will be shown).

When you set the Show Drafts checkbox, all created but not saved drafts of emails will be displayed. These drafts can be edited and sent.

It is not necessary to fill in all the fields of the filter. You must set the filter values and click the Search button. The table lists the records that meet the filtering criteria. To display a complete table, click the Filter button, and then click Clear.

Export

The Export button allows you to download subscribers of a certain email depending on the actions they performed. It may be necessary, for example, to add active or, conversely, inactive subscribers to another group.